DUBAI // Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, has ordered the application of a star rating system in the emirate’s government departments.

The aim is to turn services centres into “centres for customer happiness”, according to Wam, the state news agency. The system for service delivery channels will be applied in all Dubai Government services centres within one year.

“Dubai is committed to providing an exceptional experience at all service levels. The concept of prestige and luxury in services is not restricted to certain sectors such as hospitality, hotels and tourism,” said Sheikh Hamdan.

“The words ‘prestige’ and ‘luxury’ are now synonymous for all facilities provided to Dubai’s guests, such as investors, businessmen, tourists, residents and Emiratis.”

He awarded a six-star rating plaque to Dubai Business Club in Dubai’s Department of Economic Development and hoped that other government entities follow the club’s example.

The club is the first entity in the UAE to receive a six-star rating for customer happiness.

Source: local